About us

We’re a small team of parents with one thing in common — we love badminton and our young kids do too!

And if you’re here, you probably know all about the challenge of finding proper badminton shoes in kids’ sizes.

Why We Started

When our own children began playing, we struggled to find shoes that were:

• the right fit,

• safe and supportive,

• and affordable for fast-growing little feet.

Most stores stocked adult shoes or expensive models that didn’t make sense for kids who outgrow them faster than they can wear them out.

So we built the store we wished already existed.

Grow & Go — Our Name, Our Mission

Kids grow quickly, and badminton gear should keep up — without waste, and without breaking the bank.

That’s why we created the Grow & Go Trade-In Scheme.

How it works:
When your child outgrows their badminton shoes, you can trade in the old pair (as long as they’re still in good condition) and receive a discount on the next size up.

The returned shoes then find a second life with another young player.

It’s simple, sustainable, and family-friendly.

What We Believe In

✔ Proper badminton shoes made for kids
✔ Quality, comfort, and court-ready support
✔ Prices that make sense for families
✔ A trade-in system that grows with your child

We’re parents first, business owners second — and everything we do is inspired by the needs of young players and the families who support them.

Thanks for supporting our small, parent-run business.

We hope your little player finds shoes they love — and that we can be part of their badminton journey as they grow… and go!